Onfly & Onhappy – Airport Media Campaign

Onfly & Onhappy – Airport Media Campaign

OOH Advertising & Digital Displays - Crafting high‐impact airport ads, including digital displays, outdoor placements, and branded “finger” walkways

OOH Advertising & Digital Displays - Crafting high‐impact airport ads, including digital displays, outdoor placements, and branded “finger” walkways

Onfly is a B2B travel platform, while its sub‐brand Onhappy caters to leisure travelers. This airport media campaign was designed to draw in corporate travelers and encourage them to sign up with Onfly. In doing so, companies could also provide their employees with Onhappy’s leisure travel platform—offering various perks and exclusive benefits. To achieve this, I created a series of eye‐catching out‐of‐home (OOH) ads (digital displays, outdoor billboards, and walkway branding) that maintain a consistent brand identity yet clearly distinguish the corporate and leisure aspects of their services.

Client

Onfly & Onhappy

Services

OOH Media Design

Branding Strategy

Coordination

Industries

Travel / Travel Corporate

Date

2024

Project Goals

Maximize Visibility in High‐Traffic Zones: Targeting travelers during moments of dwell time (waiting at gates, walking through terminals).

Differentiate Onfly & Onhappy: Create complementary campaigns that maintain brand unity while highlighting each brand’s unique value proposition—corporate travel solutions vs. leisure getaways.

Reinforce Credibility & Trust: Present Onfly as a reliable B2B partner and Onhappy as a fun, hassle‐free vacation platform.

The airport media campaign boosted both Onfly and Onhappy’s brand recognition among a diverse travel audience. By blending professional and playful elements in visually distinct, yet complementary ads, we helped each brand speak to its core travelers without losing the overarching sense of brand unity. Feedback from on‐site travelers and internal teams has been positive, noting that the ads effectively convey the benefits of both corporate and leisure travel solutions. This campaign ultimately served as a high‐impact touchpoint in Onfly’s broader marketing strategy.