Landing Page

Kombiê - Brand Identity

Crafting a modern identity for a hospitality provider specializing in remote destinations.

Kombiê is a hotel operator offering extensive lodging options across remote regions. My task was to design a cohesive brand identity—from the logo and color palette to the landing page interface—conveying Kombiê’s commitment to seamless travel experiences in hard‐to‐reach locations. By unifying the brand elements, the goal was to instill trust and highlight Kombiê’s expertise in connecting travelers with comfortable accommodations, even in the most off‐the‐beaten‐path destinations.

Client

Kombiê

Services

Logo Design & Brand Identity Color Palette & Typography Landing Page Design Marketing Strategy Website Hosting & Email Setup

Industries

Hospitality / Travel

Date

Dezember 2023

App Screen with open sidebar
App Screen with open sidebar
App Screen with open sidebar

Objective The primary objective was to create a recognizable, trustworthy identity that reflects Kombiê’s focus on reliable accommodations in remote destinations. We aimed to capture the spirit of exploration and reassurance, ensuring travelers feel confident booking through Kombiê. Approach & Process Market & Brand Research - Analyzed key user concerns (safety, comfort, booking simplicity) and competitor positioning within the remote‐travel niche. Logo Development - Explored concepts emphasizing travel and hospitality, opting for clean lines and approachable typography to foster trust. Color & Typography - Chose a palette blending earthy or warm tones (reflecting remote locales) with a complementary accent color to guide user attention. Landing Page UX - Created an intuitive, mobile‐friendly design, allowing quick hotel searches, easy navigation, and clear calls to action. Consistent Visual System - Crafted brand guidelines for uniform usage across websites, marketing materials, and potential third‐party partnerships.

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer
Moodboard
Moodboard
Moodboard

Overall, this new brand identity positions Kombiê as a reliable hospitality partner for travelers seeking unique stays in remote locales. The unified design system—spanning logo, color palette, and user‐friendly landing page—has strengthened brand visibility and simplified customer decision‐making. Kombiê’s clear, consistent presentation instills confidence in potential guests and paves the way for ongoing growth in specialized travel markets.